Aim High Coaching

Aim High Coaching with Roy Benford  

Welcome to Aim High Coaching—where clarity meets purpose, and transformation begins.

Whether you're a young professional, a creative entrepreneur, or a mid-career professional ready to pivot with intention, this is your space to rise. Led by Roy Benford, an award-winning real estate broker and Canfield Certified Trainer & Coach, Aim High Coaching is designed for those who want to discover their core genius and achieve peak performance in their personal and professional life. 

You might be:

• A 30-something creative ready to turn passion into a business.
• A career-changer looking for more meaning in your work.
• A mid-career professional wondering, “Is this all there is?”
• A visionary entrepreneur seeking clarity, confidence, and momentum.

What We Do 🎯

At Aim High Coaching, we don’t just set goals—we build lives around purpose, passion, and possibility. Through personalized and group coaching, Roy uses proven Canfield Success Principles to help you:

• 🔍 Clarify your vision and values
• 🧭 Navigate transitions with confidence
• 🎨 Reignite creativity and motivation
• 💬 Break through limiting beliefs
• 📈 Become the architect of your future

 Why Roy Benford?

Roy brings more than credentials—he brings lived experience, creative insight, and a deep respect for your journey. As a Canfield Certified Trainer & Coach, Roy blends transformational methodology with your purpose and goals. Experience has taught him how to persevere in the face of obstacles, adapt, recover, and stay committed to his purpose. His background as a real estate broker and serving as a guest lecturer at Merritt College gives him a unique lens to help you see your life as a masterpiece in progress.

What You’ll Experience

• 1:1 Coaching Sessions (Virtual or In-Person)
• Group Workshops & Masterclasses
• Vision Mapping & Purpose Discovery
• Creative Strategy for Entrepreneurs
• Middle Life Reinvention Programs

Ready to Aim Higher?

Your next chapter doesn’t write itself.
But with the right guide, it becomes a story worth telling.

👉 Book a Free Discovery Call
👉 Explore Coaching Packages]
👉 Join the Newsletter for Weekly Inspiration

Your Journey Starts Here. Aim High. Live Bold. Start Now.

 Enroll in our coaching program and level up your career. Free Consultation & Assessments  

 

 

What You Will Learn: Module 1: Using The Power Of Your Mind: Our Beliefs Control Us Module 2: Take 100% Responsibility For Your Life Module 3: Be Clear About Your "Big Why"  Module 4: Unleash The Power of Goal-Setting Module 5: Managing Lead Generation Systems Module 6: Decide What You Want And Get It Module 7: Taking Action  Module 8: Accountability, Outcomes, And Review  Enroll Today

---

 

Five Essential Steps To Real Estate Success

1. An actionable income-producing business plan

2. A clear understanding of today's real estate market

3. Innovative marketing and prospecting systems

4. The latest social networking strategies for Realtors

5. Attain new skills and build self confidence

---

 

Add your email to the mailing list to get the latest updates.

 

 

No spam. Only relevant offers.

 

---

 

 

 

 

 

Roy Benford, Guest Speaker at Command The Stage, Atlanta, GA. February 26, 2022

 

 

 

 

 

 

 

 

Roy Benford with Coach Craig Proctor, Anaheim, CA. April 2015

 

 

 

 

 

---

 

TESTIMONIALS

 

Mr. Benford Showed up each Saturday with real time stories and always related it back to the objective at hand, understanding and passing the state exam. His genuine concern that all of us were equal to that task was refreshing and inspiring. Thank you Mr. B for your BOLDness, clarity and certainty of purpose; we all benefited; our first step toward a career in RE will and does honor You.

Nedrea Arias

Writer

 

Roy is a community-oriented broker who uses his experience to not only help his clients cut through red tape to get a square deal, but is passionate about topics of neighborhood stability and homeownership. If you get Roy as your real estate specialist, you will be fortunate you did. He is experienced, passionate about the work, and compassionate when it comes to his clients!

Igor Tregub

Senior Policy Advisor

 

Roy is a visionary. He aims for the future as well as improvement of education. I am certain that Aim High Coaching will reach real estate agents that seek new guidance on how to start their business or just on how to move forward. I highly recommend Aim High Coaching!

Monica

 

 

 

Nedrea, thank you so much for your kind words and appreciation for a great teacher like Mr. Benford, We wish you a ton of success in your new Real Estate Career!

Charlotte S.

Director

 

Roy I hope all is well...you are always quite the professional Realtor that agents should strive to be...be safe my friend..: )

Steven C. White

Broker

 

I would highly suggest working with Mr. Roy if you are looking to elevate your real estate career. In my honest opinion, seasoned Realtors can gain just as much value as novice ones. In our time working together, he was always so intentional, going above and beyond at every interaction. Rarely do you come across people in business who you feel genuinely care about you as a person and place more emphasis on how they can pour into you as opposed to what they can gain. With that being said, Mr. Roy is most certainly a gem who sincerely cares about your well-being and I can guarantee that partnering with Aim High coaching will far exceed your expectations!

Chatela Monae

Coaching Student

 

 

 

 

Using his life coaching skills and extensive real estate experience, Roy has been a mentor who helped me maximize my potential as a Realtor. He has a remarkable ability to understand and relate to a wide range of people and personalities. Roy has a genuine desire to help real estate agents fulfill their maximum potential. He has an innate ability to put you at ease, and communicates clearly and concisely. Roy’s personality, skill set, desire and real estate experience make him a highly effective coach. If I were looking to jumpstart my real estate career or take it to the next level, I would definitely engage Roy as my coach.

Don Askey

Oak Tree Realty